Skip Navigation Website Accessibility
Forty Plus Years Later and Bass Still Love ‘Em!

ZOOM opened its doors in 1977, and now ZOOM baits have been catching fish for almost forty years. The ZOOM “faithful”, our legion of loyal customers who catch fish after fish with our products, can attest to the superiority and reliability of the baits. With more than 70 industry-leading products and more than 400 unique colors, ZOOM continues to push the boundaries of innovation and design.